![]() Noemi knew the model was strong enough to support a franchise and her dream of taking the body waxing industry to new heights. The Miami Beach location was so successful, the studio was servicing 200 customers a day - sometimes turning away business. Noemi also designed a precise technique of application and removal to optimize comfort and reduce service time, which is still taught to every waxer at Uni K Wax Studio. ![]() The wax allows for larger areas of hair to be removed at once without the use of paper strips - saving money on supplies and valuable time for both the customer and the waxer. The product, which took three years to perfect, is ideal for sensitive skin and makes for an unmatched level of comfort when being waxed. Because there was no other concept like it at the time, the State of Florida had to create a hair removal category so she could license that first business.ĭuring that time, she worked with a chemical engineer - developing a proprietary all-natural paraben and gluten-free elastic wax in the process. She founded the first Uni K Wax Studio in 1993 in Miami Beach, Florida. She imagined a business solely dedicated to waxing for both men and women that was quick, professional, and affordable. The then-divorced mother of two wanted to raise the standards for body waxing. Turns out the $180 quote was just for one leg! The next day, when the waxing was finally complete, Noemi got a bill for $360. After two hours, the waxer informed them she was tired and asked them to come back the next day to finish the service. It wasn’t until she took her daughter to get a leg wax that she realized the opportunity in front of her. The products usually left her sensitive skin irritated. The services were always performed in the back rooms of nail and hair salons. Noemi had always been frustrated with the pricey, slow and limited hair removal services available in the 70s and 80s. ![]() ![]() This “Baroness of Bare” was the first to coin the term Brazilian Bikini Wax, the first to open a waxing-only studio - literally creating the industry, and the first to create a proprietary all-natural wax.īecause of her success, determination, and commitment to improving the body waxing industry, Noemi is also recognized as the preeminent thought leader in the waxing industry, quoted in such beauty publications as Elle, Glamour, Women’s Health, Allure, and more. Noemi Grupenmager, founder and CEO of the Uni K Wax Studio franchise, is a visionary pioneer in the body waxing industry. How a bad leg wax inspired a body waxing business empire ![]()
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